About Kurious Group
Founded in 2018 by Monica, Kurious Group was built on one belief: that most businesses are sitting on untapped growth potential, and they just need the right partner to unlock it. We’re a specialist team designed to help grow your business.
Our story
Monica & Charles spent years watching businesses overpay for generic marketing that delivered reports full of impressive-sounding numbers but no real growth.
Monica founded Kurious Group to do things differently plain English communication, real transparency, and a genuine focus on revenue, not vanity metrics.
Over seven years later, we’ve helped businesses across Australia and worldwide generate $21M+ in revenue, deliver 475,000+ leads, and build sustainable marketing systems that actually work.
“I started Kurious Group because I wanted to build the agency I wish I could have hired. One that speaks your language, treats your money like it’s their own, and is genuinely obsessed with your results.”— Monica, Founder & Director
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Our Team > Your Team
At Kurious Group, you get direct access to a team that understand both the marketing & the business behind it.
No handoffs, no guesswork, just a team that’s as invested in your growth as you are.
Founder & Director
Monica founded Kurious Group with one mission: to build marketing systems that actually grow businesses.But what sets her apart is a sales and operations background in the portrait studio industry, where she understands exactly what turns a lead into a booking, and a booking into a sale.
With over 12 years across digital marketing and sales, Monica knows that leads alone don’t grow a business the sales process, the average order value, the conversion points, and the operational flow behind them do.
She’s spent years inside the numbers that make businesses profitable, and she brings that same lens to every client engagement.
It’s this combination of platform expertise paired with a genuine understanding of how studios operate that makes Monica obsessed with one thing: delivering growth that shows up on the bottom line, not just in the ad account.
Chief Operating Officer
Driving operations and strategic direction at Kurious Group, Charles brings a metrics-first mindset shaped by years of building and growing businesses from the ground up.
Having worn every hat himself from marketing to operations he understands firsthand the numbers that actually move a business forward.
It’s this hands-on experience that shaped Kurious Group’s core philosophy.
Charles learned that what businesses really need isn’t another agency they need a partner who operates as an extension of their team, invested in the same goals. Someone they can lean on, challenge ideas with, and trust to think about their business the way they do.
Book a free 30-minute strategy call and let’s talk about your business, your goals, and whether we’re the right fit to help you get there.
